PunThai Nailed It! Local Ingredients Elevated to Accessible New Menus
Our country, Thailand, is a land of diverse local resources. Especially the natural local ingredients that grow and thrive abundantly and strongly in this fertile Thailand. Whether it's local fruits and vegetables, herbs, various grains, or a wide range of animal proteins that are extensively raised and bred. PunThai recognizes the value of community-based raw materials, so we promote the use of local ingredients to create beverage menus that blend novelty from nature and the perfect harmony of carefully selected local produce.
The Sources of Local Ingredients for PunThai
It's a pity that in the past, we may have neglected to fully utilize these local resources, instead focusing more on exporting certain raw materials in exchange for income and consuming foreign products.
However, nowadays, there are ideas to build upon Thailand's local raw materials, such as Kumquat, Palmyra Palm, matcha from the tea plantations in the mountains, Assam tea grown in Nan province, and Arabica coffee cultivated in the highlands. PunThai has developed new, modern, and accessible traditional beverages that bring more diversity to the food and drink market in Thailand, guided by the approach of supporting the use of local ingredients.
Inventing New Menus by PunThai
The development of new traditional beverages using local raw materials has come from various sources - the private sector, the food industry, restaurants, and cafes, as well as initiatives from the government and educational institutions that recognize the importance of conserving and adding value to local resources through new product development.
The new local drinks and products derived from Thai local raw materials range from savory and sweet dishes, baked goods, to beverages, as well as some dietary supplements and cosmetics. This demonstrates the diverse benefits we can extract from our local raw materials. PunThai has recognized the value of using local ingredients to highlight the unique identity of the PunThai brand, and has presented beverage menus that harmoniously blend Thai heritage and modern drink preparation.
The Distinct Identity of PunThai's Contemporary Thai-Style Menus
Designing Contemporary Thai-Style Menus
The contemporary Thai-style PunThai menus have a distinct identity in blending the authentic flavors of genuine local ingredients with modern drink preparation concepts. This is evident in the selection of raw materials, preparation techniques, as well as the serving and glass decoration to make the drinks look more modern and appealing.
The process starts with carefully curating traditional local ingredients such as fruits, herbs, and native plants from various regions of Thailand. These are then combined with modern drink-making techniques, using natural sweeteners like palmyra palm to create new, unique, and interesting flavors.
Sourcing from Local Origins
PunThai has been launching new menu items made from local raw materials continuously. For example, they have used fragrant and sweet palmyra palm from Songkhla as a local ingredient to add sweetness to coffee menus, creating items like Palmyra Coffee, Thai Palmyra Tea, and Palmyra Milk. They have also used Kumquat, a local citrus fruit from Chanthaburi, to create Kumquat Coffee and Kumquat Thai Tea. Additionally, they have used mango from Songkhla to make Mango Iced Coffee and Mango Smoothie, as well as Assam tea grown in Nan province, blending it with other ingredients to create Assam Berry Tea, Assam Yuzu Tea, and Assam Peach Tea.
Affordable and Valuable
Since PunThai's menus primarily utilize local raw materials without relying on specialty or imported ingredients, the raw material costs are relatively low. Furthermore, the preparation process and presentation are not overly complex, allowing PunThai to offer their menus at accessible prices for the general consumer.
Moreover, with the nutrients and flavors derived from pure natural raw materials, combined with traditional preparation methods and creative adaptations, PunThai's menus are considered valuable in terms of both price and quality, taste, as well as health benefits.
Easily Available Both In-Store and Online
For those who stop by a PT gas station and suddenly get thirsty, we have PunThai coffee franchises open for service in over 600 branches across the country. And for those who are staying at home but crave PunThai traditional beverages, we are ready to let you savor authentic and novel Thai flavors made with carefully selected local ingredients. You can order PunThai drinks online through our website or delivery apps!
The Benefits of Beverages Made from Local Raw Materials
Producing beverages from local raw materials offers several benefits, both in terms of creating opportunities for communities and increasing incomes, as well as conserving traditional knowledge.
Creating Opportunities for Local Communities
PunThai chooses to use raw materials from local sources, in order to create opportunities and promote sustainable development of the communities. This is because it utilizes the resources available in the local areas to their fullest potential, supporting small-scale farmers and community entrepreneurs to have supplementary incomes. Moreover, it distributes economic opportunities to various localities, not just concentrating in major cities.
Channels for Job Creation and Income Generation in Communities
PunThai's industry of producing local beverages from local raw materials opens up employment opportunities and generates incomes for various segments of the community - from farmers who grow and supply the raw materials, to small-scale processors, factory workers, and retail business owners who sell the products. These incomes will circulate back into the communities, helping to drive the stability of the grassroots economy.
Conserving Traditional Knowledge and Culinary Culture
The traditional knowledge of producing local beverages from local raw materials is a cultural heritage that has been accumulated and passed down from ancestors. Incorporating these native raw materials and traditional production methods in the present day helps to preserve this wisdom and pass it on to future generations. Additionally, it sustains the unique local food culture, which is an integral part of the traditional way of life in those communities.
Popular Local Menus from PunThai, Bringing Community-Based Ingredients to Consumers of All Ages
For the first time, beverages are being delivered straight from the farms to your hands. PunThai proudly presents its popular menu items that transform local raw materials into must-try drinks catering to all tastes and demographics. These are quality beverages at affordable prices, while also supporting Thai farmers and small-scale producers in the country. Let's take a look at the menu options and the ingredients used!
1. Menus from Assam Tea Grown in Nan Province
- Berry Assam Tea: Aromatic Nan tea, sweetly refreshing with berry flavors.
- Yuzu Assam Tea: Tangy and zesty, you'll fall in love with the citrusy yuzu.
- Peach Assam Tea: The sweet-and-sour notes of peach blend perfectly with the robust Nan tea.
- Lemon Plum Assam Tea: The saltiness of plum contrasts with the sourness of lemon, creating a stimulating and revitalizing drink.
- Original Assam Hot Tea: Pure Assam tea, allowing you to fully experience the strong, full-bodied tea flavor.
- Honey Lemon Assam Hot Tea: Warm Assam tea with honey and lemon, soothing and balancing sweet and sour.
2. Menus from Songkhla Mini Mango from Songkhla
- Songkhla Mini Mango Iced Coffee: Strong coffee complemented by the tanginess of Ma-Muang Baw Songkhla and fizzy soda - a drink that will energize you all day.
- Songkhla Mini Mango Smoothie: A creamy beverage with the pleasantly sour-sweet taste of Ma-Muang Baw Songkhla , satisfying and delicious.
- Songkhla Mini Mango Soda: Maximum fizz and a perfect balance of sweet and sour, this drink is refreshing and lively.
3. Menus from Palmyra Palm from Songkhla
- Palmyra Palm Iced Coffee: Rich coffee with the fragrant and sweet notes of palmyra palm, a perfect match.
- Palmyra Palm Iced Thai Tea: Aromatic and delicate sweetness from the palmyra palm, blended with robust Thai tea, making it an all-day enjoyment.
- Palmyra Palm Fresh Milk: Real cow's milk combined with the just-right sweetness of palmyra palm, creating a smooth and comforting drink.
4. Menus from Matcha from Chiang Rai
- Matcha Frappé: The concentrated premium matcha blended with fresh milk and ice, resulting in a velvety smooth matcha smoothie.
- Matcha Honey Lime: A refreshing light drink, where the sweetness of honey and the sourness of lime perfectly complement the matcha.
- Matcha Latte with Jelly: Adding fun and color, this matcha latte with strawberry jelly is delicious and fun to chew on.
- Matcha Latte: Premium Japanese-style matcha, with its subtly sweet taste, harmonizing beautifully with the aroma and creaminess of fresh milk.
5. Menus from Kumquat from Chanthaburi
- Kumquat Coffee: For the coffee lovers, the combination of strong local coffee and the refreshing Kumquat is enjoyable all day long.
- Kumquat Tea: For tea drinkers seeking freshness, the aroma of tea blended with the sourness of Kumquat creates a perfect balance.
- Kumquat Smoothie: For those who love chewing while drinking, this chewy yet aromatic Kumquat smoothie is irresistible.
6. Menus from Thai Corn from Nakhon Ratchasima
- Corn Latte: The rich, intense PunThai local coffee is combined with sweet corn kernels, adding a delightful velvety texture.
- Corn Green Tea: The robust green tea married with the fragrant sweetness of corn, a harmonious and addictive pairing.
- Corn Cocoa: For the cocoa lovers, this dark, intense cocoa is infused with the natural sweetness of corn, a must-try for non-coffee and tea drinkers.
- Corn Milkshake: There's nothing that pairs better than milk and corn. The creamy milk and the subtly sweet corn create a delightful drink.
7. Menus from 80th variety Strawberry from Chiang Mai
- Americano Strawberry Soda: Refreshing strawberries blended with fizzy soda and robust Doi coffee.
- Strawberry Latte: Bursting with strawberry flavors, harmoniously blended with a smooth latte.
- Thai Tea Strawberry: Juicy strawberry aroma, infused with a special Thai tea recipe.
How wonderful it is to have a menu of drinks created using local ingredients from all over Thailand! Just reading about them, you can feel the refreshing sensation, can't you? If we consume beverages from the local menus of Thai communities, not only will we enjoy the delicious and refreshing taste, but we will also be creating opportunities for the local communities. Using local ingredients helps promote and support local producers, opening up employment opportunities and generating income for the people in the communities. This, in turn, leads to the development and creation of economic opportunities for the communities. Knowing all this, what are you waiting for? Come and support Thai local beverages with PunThai right away!
Reference:
- “กาแฟพันธุ์ไทย”ชูวัตถุดิบชุมชน เสิร์ฟ “หรอยแรง มะม่วงเบา สงขลา"
